Month: September 2021

How Marketers Lead Business Transformation

Marketing departments are currently transforming companies with their innovative working methods. To achieve the conversion of clients that this type of professional seeks, they focus on four fundamental aspects, which are planning, processes, collaboration and visibility.

Below you can see an infographic that summarizes very well the basic concepts of a good collaborative work to be more productive.


In companies it is vital that information flows correctly and in the right direction. That is why through collaborative work, teams can give their best in the shortest possible time.


It sure has happened to you. You get information from various sources and you don’t know which one to attend to, or which one is correct. The processes to be carried out must be clear from start to finish. Otherwise, some information will be lost, the transfers will be a horror, the deadlines will be lengthened…


Everyone knows that a lot of time is wasted in unnecessary meetings that consume many hours of work, in writing threads and threads of emails … Don’t get me wrong, it favors communication but not exactly in the right direction. Through collaborative work management, time will be reduced, but also the level of stress.


For the work to progress properly, it is very important to have a tool that helps us make everything visible. That is, reports, metadata, who takes care of what, deadlines … In this way we will be aware of the different problems that affect the projects.

As you can see, the use of a tool that favors collaborative work in the company is very important if you want to carry out quality work in a professional way. Don’t think twice and put these marketing strategies into practice to help your business progress.

Using Templates In Project Management

On many occasions, people tend to try to reinvent something that already exists, something that in the long run has proven to be meaningless. Within the business world, and more specifically in project management, it makes no sense to start it from scratch if we have the possibility of using some kind of template to help us develop our plan more quickly and efficiently. In the information that we leave you below, you can see the many advantages that the use of templates offers in project management.

Why use templates for project management

There are many advantages that the use of templates for project management offers us, compared to starting them from scratch. Among the most important we can highlight:

  • Saving time since you do not start from scratch, but do it using a “skeleton” that will facilitate the entire process.
  • You will cover all the important steps of the project, without forgetting any, something necessary to achieve success.
  • You will be able to manage the tasks without any type of incidents, from the beginning to the end.
  • You will optimize processes and productivity over time.
  • At all times, you will be able to know the exact status of each project, seeing the need to add new resources to certain aspects.

So now you know, if you are thinking of using a project manager, don’t waste time and effort doing it from scratch, use some of the many templates that you can find and that will help you streamline the entire process.